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Milky Effect / White Professional
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Texture: Likely a slightly opaque, milky liquid (not fully clear like many toners).
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Finish: Aims to impart an immediate, translucent brightening or “filter-like” effect on the skin, making it look more radiant and even-toned.
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Goal: Targets dullness and uneven skin tone for a brighter, more “porcelain” complexion.
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Professional Salotion
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Salotion” is almost certainly a misspelling of Solution
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Professional” suggests it’s positioned as salon-quality, potent, or clinically effective.
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Visible Smoothness and Brightness:
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Key Benefits: This is the core promise.
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Smoothness: Achieved through gentle exfoliation (AHAs/BHAs like Glycolic, Lactic, or Salicylic Acid), hydrating ingredients (Hyaluronic Acid, Glycerin), or skin-refining agents (Niacinamide).
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Brightness: Achieved through ingredients that inhibit melanin production (key for whitening):
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Vitamin C (Ascorbic Acid or derivatives): Powerful antioxidant that brightens and evens tone.
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Niacinamide (Vitamin B3): Reduces hyperpigmentation, improves barrier function, refines pores, and boosts brightness.
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Milky Effect White – Professional Solution for Visible Smoothness & Brightness
85AED – 20,000AED
Milky Glow, Instantly Brighter Skin! Pro solution for visible smoothness & luminous radiance. Niacinamide + brightening complex. Get the glow. (Use with SPF!)
Key elements included:
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Core Benefit: “Milky glow,” “Brightening,” “Smoothness,” “Radiance.”
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Product Type: “Solution,” “Essence” (adjust if it’s a toner/lotion).
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Key Selling Point: “Professional,” “Visible results.”
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Star Ingredient: “Niacinamide” (strong trust signal for brightening).
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Targeted Concerns: “Dullness,” “Uneven tone,” “Texture” (implicitly).
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Call to Action: “Reveal your glow,” “Get the glow.”
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Critical Disclaimer: “☀️ SPF Essential” or “(Use with SPF!)” (non-negotiable for brightening products).
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Emojis (Optional but Effective): ✨ (glow), ☀️ (sun protection).
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