ICAN London Blue Velvet Bleach 500g

Product Description:

ICAN London Blue Velvet Bleach is a high-performance powdered hair lightener designed for salon-quality bleaching and toning in one step. This premium bleach lifts hair up to10 levels, effectively removing pigment while neutralizing unwanted brassy or yellow tones, thanks to its blue-violet base. Ideal for achieving cool, icy blondes, platinum shades, or pre-lightening for vivid fashion colors, this bleach ensures a smoother, more even result with reduced damage compared to traditional lighteners.

Key Features:

✔ Strong Lightening Power – Lifts dark hair to pale blonde (up to 10 levels).
✔ Anti-Brass Technology – Blue-violet pigments counteract warmth for a cleaner, cooler result.
✔ Gentler Formula – Enriched with conditioning agents to help protect hair integrity.
✔ Fast & Efficient – Processes in 20-45 minutes, depending on hair type and desired lift.
✔ Versatile Use – Works on natural and color-treated hair (not for use over metallic dyes).
✔ Professional-Grade – Requires mixing with developer (20vol, 30vol, or 40vol).

Best For:

• Achieving platinum, silver, or ash blonde tones.

• Pre-lightening before pastel or fantasy colors (pink, blue, lavender, etc.).

• Correcting brassiness in previously bleached hair.

• Salon use or at-home bleaching (with experience).

How to Use:

1. Mix 1 part bleach with 2 parts developer (e.g., 20vol for moderate lift, 30vol+ for stronger lightening).

2. Apply to dry, unwashed hair in sections (avoid scalp if sensitive).

3. Process for 20-45 minutes (check every 10 minutes).

4. Rinse thoroughly, shampoo, and follow with a toner (if needed) and deep conditioner.

⚠ Note: Always perform a patch test before full application to check for allergies.

Packaging:

• 500g jar (professional size, enough for multiple applications)