La Riche Directions Denim Blue 88ml

COLOUR PATCH TEST
A preliminary patch test should be conducted before the dye is applied.
1. Select a small test area, about the size of a 10c piece, behind the ear or in the inner fold of the elbow.
2. Wash the test area gently with a mild soap and water. Dab dry with a clean towel.
3. Cover the clean test area with a thin coat of hair dye.
4. Allow the test area to dry. Leave it uncovered and undisturbed for 24 hours.
5. Examine the test area carefully. If there are any signs of irritation then under no circumstances should the product be used.

COLOUR STRAND TEST – IT IS IMPORANT TO DO ONE!
A preliminary strand test is VERY IMPORTANT to ensure your hair has been prepared correctly and that you are happy with the colour as results can vary from person to person … for instane, a white dye/toner or pastel can have no result if the hair is not light enough, or a silver dye can turn green or blue if your hair has tones that are not corrected when dyeing.
1. Choose a hair strand that is behind the ear visible enough to see the results but in a place you can hide it if you are unhappy with it.
2. Pin the excess hair away from the strand.
3. Lighten the hair strand according to bleach instructions but use only shampoo to wash out the bleach, DO NOT USE CONDITIONER.
4. Completely dry hair strand.
5. Apply your dye to the hair strand and leave on for 30 minutes.
6. Rinse hair strand with cool water and dry.

PRE-LIGHTENING HAIR
To achieve a vibrant colour it is necessary to pre-lighten the hair. Pre-lightening lightens the hair but also makes it porous for the dye to take. If you are going for a lighter colour or a pastel shade, it is essential to lighten the hair to a level 10 light blonde. Lightening hair works best on hair that has not been washed for a few days as your body’s natural oils help hydrate the hair. Lighten your hair according to the instructions in the kit BUT only use a deep cleansing shampoo to wash out bleach DO NOT USE CONDITIONER. Make sure you have thoroughly shampooed all of the bleach out of your hair as bleach residue can prevent the hair dye from processing properly. If you are not experienced with lightening your hair or are not sure on what to do it is always best to seek out the advice from a professional hairdresser.

DYEING INSTRUCTIONS
BLEACH > RINSE / SHAMPOO > DRY > DYE > RINSE IN COOL WATER. For best results do it all on the same day!
Bleach: Bleach hair to the optimum colour for the colour dye you are using.
Rinse / Shampoo: Remove bleach from hair with warm water and a deep cleansing shampoo (not all deep cleansing shampoos are ideal, shampoos that contain sulfates or lots of oils are not recommended; they will prevent the colour from processing properly), DO NOT USE CONDITIONER.
Dry: Completely dry hair.
Protect: Wear protective colouring gloves. Apply petroleum jelly or conditioner around hair line and on ears to prevent dye from staining skin.
Dye: Perform a strand test stand before proceeding to ensure you happy with results, proceed if you are happy. Totally saturate the hair, for even coverage gently comb into hair.
Processing time: Place a plastic cap on your hair and leave the dye to soak in. Leave dye on for at least 60 minutes, the longer the better! We recommend leaving white dyes and toners on for several hours.
Rinse:  Rinse hair in cool water away from the face, preferably in a kitchen sink to avoid staining white tubs and your skin.
**To help minimise the colour from bleeding make sure hair is completely dry before sleeping, it is recommended to wear old clothes etc to bed for the first few days**

CARE AND MAINTENANCE
– Do not wash your hair for one week after dyeing.
– Only wash hair once a week and only use shampoo if absolutely necessary.
– Ensure you use a mild, gentle Shampoo and Conditioner that is free from oil and clarifiers, and contains no sulphur. ‘colour safe’ shampoos are not recommended.
– When conditioning your hair mix in a little dye to help freshen your colour.
– Use non-alcohol based hair products.